Pipeline Logic for Autopilot Sales Campaigns

Like most folks responsible for top-funnel, at AK Operations there are a few key campaigns we keep on autopilot because they’re nonstop low-hanging fruit for our clients. These are campaign lists that will auto-populate all year long and with only a few seasonal...

Sales: The Greatest Team Sport

Marketing + Biz Dev + Sales = Closed Won Stories When I was working with my last start up, every win resulted in team high-fives and company-wide email announcements. From building the product, driving awareness and closing a new logo, a win was a win for everyone in...