Pipeline Logic for Autopilot Sales Campaigns

Like most folks responsible for top-funnel, at AK Operations there are a few key campaigns we keep on autopilot because they’re nonstop low-hanging fruit for our clients. These are campaign lists that will auto-populate all year long and with only a few seasonal...

Sales: The Greatest Team Sport

Marketing + Biz Dev + Sales = Closed Won Stories When I was working with my last start up, every win resulted in team high-fives and company-wide email announcements. From building the product, driving awareness and closing a new logo, a win was a win for everyone in...

How to Track A Closed Won Story

Read this article to understand the value of conveying Closed Won Stories to your team. Ever since the world turned upside down in 2020, activities in the sales pipeline have never been more uncertain. What used to take 8 touches to schedule an appointment now takes...

Amy’s Journey to “Intentionally Different”

After realizing I had pioneered a fairly repeatable process for the last company that I worked for, I set out to do my own thing. I wanted to pursue better balance, create fulfilling work, and create an environment where work—even if it was intense—would fit around my...

Three Steps to Scale Your Sales Org with Specialization

A sales process is a roadmap for your sales team to convert a potential lead into a happy customer. From running ad campaigns and ensuring your social media game is top notch to prospecting and working the pipeline, an effective sales process is one that will help...