About Shelby

Senior Account Manager

Aka THE Unsung Hero

Shelby’s career has largely been centered around working with startups and lean companies. She cut her teeth early on as an outbound sales representative, making cold calls and learning to position a company’s value quickly and effectively in emails. Her affinity for process improvement made it possible to hit goals consistently by working smarter.

It’s no wonder that Shelby now thrives as a Senior Account Manager at AK Operations. She specializes in taking her clients’ messages and values and then operationalizing them in some of the more complex systems and unique environments. Shelby notoriously fixes historically-tolerated CRM problems and aligns otherwise conflicting technologies, which gives her clients complete visibility and accurate measurement. Dubbed with the nickname “Duct Tape,” Shelby is also an expert at solving many of today’s common outbound challenges, like email sending domain management and sending time strategies.

Shelby lives with her partner and two children in St. Peters and, contrary to the fast pace and competitiveness of her day job, she enjoys slower weekends outside with her family and friends. 

From Amy:

“Shelby embodies equal parts smarts, hustle and goodness. Her servant’s heart has made her one of the biggest blessings to my mission with this company. She’ll generate million dollar deals for her clients and then, after a team-wide celebration, is the first to help any teammate or client with the little stuff, too. Shelby is a force to her clients because she offers them reassurance, confidence, strong direction, and complete execution. We joke that Shelby has clients ‘prepaying’ all the time, but if you sit in on one of her client calls, you’ll understand why.”

These are my faves

loud music

coffee

float trips

positive attitudes

my beautiful family

These are not my faves

Negative Nancys

cold weather

candy

Shelby’s Clients Rock!

MEDI Leadership

At MEDI Leadership, we have valued our partnership with AKOperations and Shelby feels like a natural extension of our marketing team. She is someone who helps keep us organized to keep us on target and makes wonderful suggestions for areas where we need to pivot. She is someone that you can count on for leadership, ideas, getting things completed and showing the results. The team is quite impressive and I appreciate the authenticity and transparency we receive from Shelby and the team at AKOperations. I know that Shelby always has our back and will keep us moving forward. She is always coming up with innovative approaches to marketing automation and her skills are quite impressive.

Deena M. Fischer, MA, AC
Business Development and Operations | Executive Coach, MEDI Leadership

TDC Life

“Shelby is a warm and genuine person, an absolute delight that I look forward to working with every week. She is a consistent and steadfast partner who always delivers, I am so grateful to have her in my corner!”

Erynne Lopez,
TDC Life

Security Advisor

AK Ops has been amazing! They quickly enhanced our HubSpot and created a top of funnel lead machine. Amy and Shelby put together marketing and sales sequences that immediately generated hundreds of MQLs and several meetings. I’m very impressed with the team and am not hesitating to continue working with AK Ops.

Marya Munir
VP of Marketing, Security Advisor

UBC

Shelby is a fantastic partner and an essential member of the UBC team. When she joined, she quickly learned our systems and processes, and was able to significantly improve our lead generation function. Not only are our prospects now hearing from us on a regular basis, receiving content that is specific to their interests, but we also have the ability to generate quality leads for the Sales Team. Using a data driven approach, Shelby has done a great job providing key insights that allow us to improve our content/messaging where appropriate, so we are no longer flying blind.

Michael Montagnon,
VP of Sales, UBC

We ♥ Serving Sales Teams

Our clients rock

Worklete

Amy and team have been a phenomenal addition to our marketing efforts, becoming an integral piece of our go to market team. Lead by the amazing Sara Bray, AK has driven significant top of funnel growth through multiple channels. The amount of time and dedication to our account is second to none, allowing us to hone in on what is working, making macro and micro adjustments to achieve a broad spectrum of specific KPIs. Thank you!

Ben Kanner
CEO, Worklete

Security Advisor

AK Ops has been amazing! They quickly enhanced our HubSpot and created a top of funnel lead machine. Amy and Shelby put together marketing and sales sequences that immediately generated hundreds of MQLs and several meetings. I’m very impressed with the team and am not hesitating to continue working with AK Ops.

Marya Munir
VP of Marketing, Security Advisor

Instant Teams

The AK team has brought the knowledge where we have gaps. They quickly came into our CRM and company to make immediate improvements to our sales operations. We are about 4 weeks into our partnership with Amy and Krista and already noticing a major impact to our top of the funnel! Specifically, Krista has been amazing. She is attentive to my questions and concerns. I am started to end all of my communications to Krista with, “I so appreciate you”, because I truly, truly do. She has added a great deal of value to our sales team and how we operate. This allows me the time to focus on other revenue generating activities.

Liz Scruggs
VP of Sales, Instant Teams

Sparrow Connected

AK Operations has been instrumental in our success. Their ability to run campaigns, configure out marketing automation workflows and keep everything on track has been nothing short of amazing. Sara has been awesome. She is responsible, easy to work with and knowledgeable. She is part of our team and is focused on our success.

Chris Izquierdo
CEO, Sparrow Connected

VentureFuel

We just finished our quarterly performance review and wanted to share the great progress generated by the work of Mallory and the AK team! Our new meetings have increased by 62.5% and the number of new proposals is up by 81.25% (the total $ in new proposals is up 86.75%)!! This is proof of the value of the diligent work, creative thinking and strategic guidance from Mal and the team. In 2 words…Game Changing!

Fred Schonenberg
CEO, VentureFuel

DenimSocial

“What more can I say about Amy? The results speak for themselves. In a matter of a few weeks she’d completely overhauled our entire approach to demand generation and our sales process, transforming a stale database into an asset that has led to a 3x increase in pipeline chock full of REAL customer opportunities. The future is bright with Amy on our team.”

Doug Wilber
CEO, DenimSocial